Elvstrøm Sails

Starting point: Shared direction and leadership at Elvstrøm Sails

• Elvstrøm Sails has completed several acquisitions and builds on more than 60 years of passion for sails
• The ambition is to strengthen Elvstrøm Sails' position as the preferred sailmaker
• The organisation comprises four locations in four countries and approximately 350 full-time positions
• The “Best in class” strategy focuses on delivery performance, quality, employee satisfaction and a unified organisation under “One Company”

Challenge: From strategy and values to daily leadership behaviour

• Implementing and embedding a new strategy and new values in the organisation's behaviour and culture
• Strategy, values and direction must be communicated clearly to the entire organisation and integrated into day-to-day leadership
• Different levels of leadership experience in the management team

Process: Analysis, leadership training and coaching

• In-depth analysis of strategy, employee satisfaction surveys, plans and processes
• In-depth interviews and observations of key people and managers in their daily work
• Processing of all collected data and reporting of insights
• Rollout and embedding of strategy and values through a leadership training programme and coaching

Concrete outcomes: Shared leadership and embedding of the strategy

• Shared direction and aligned expectations in the management team
• Strategy and values translated into concrete leadership behaviour and everyday activities
• A shared leadership language, tools and mindset
• A new method and fixed frequency for follow-up that connects strategy to leadership behaviour and supports everyday embedding

Decisive turning points in embedding strategy and values

• A gap analysis that uncovers underlying causes and creates a shared picture of Elvstrøm Sails' current situation and desired direction
• Lasting impact through deliberate actions in day-to-day leadership – “little and often”
• A shared frame of reference for leadership across the organisation
• Concrete artefacts and best practices that connect values, behaviour and culture