Hydro Precision Tubing

Starting point: From component supplier to system supplier in the automotive industry

• Global supplier of sustainable aluminium solutions with unique and scalable production methods
• Significant market potential for aluminium HV charging cable solutions for the automotive industry – HV stands for high voltage
• Ambition to move from component supplier to system supplier of HV charging cable solutions for electric vehicles
• Strong market knowledge and established relationships and supplier partnerships with OEMs in the automotive industry

Challenge: A unified strategy for market, product and organisation

• Need for a business strategy that connects product, market positioning, supply chain, organisation and competencies
• The market is demanding new aluminium HV charging cables for electric vehicles, while the technical solution has not yet been determined
• Quality, delivery reliability and rapid market introduction of customised HV charging cables are decisive competitive parameters
• The HV charging cable market is dominated by established global competitors with strong high-voltage expertise
• New HV solutions and changing OEM requirements call for the development of commercial behaviour and competencies throughout the value chain

Process: Strategy development, commercial clarification and implementation

• Kick-off and coordination with insight into goals, values, KPIs, market analyses and existing strategy
• Joint development of the format, themes and content of the strategy process
• Mapping and alignment of market position, product, delivery time and customer segmentation
• Strategy workshops with roadmap, prioritisation, objectives, business cases, one-pagers and decisive strategic focus areas – “Must Win Battles”
• Research and adaptation of communication, structure, concepts and definitions as the basis for strategy implementation
• Implementation and execution of the strategy and the selected Must Win Battles
• Ongoing alignment and embedding of strategic activities through learning and adaptation

Results: Strategy turned into action and strategic OEM partnerships

• Stronger cohesion and quality in collaboration between OEMs, management and the organisation as a whole
• Concrete strategy tools that support simple and effective implementation
• The strategy has been translated into targeted actions in the organisation
• Increased agility and a more consistent approach across the organisation create greater value for OEMs and HPT
• Partnership agreements with strategically important OEMs in the automotive industry

Decisive turning points in embedding the strategy

• A strategy process adapted to the company and embedded in the organisation
• Frequent strategy follow-ups ensure that deviations and any setbacks are addressed early
• Sustained focus on the strategy across all levels of management