Terra Connect – part of DLG

Challenges: The need for a shared strategy and direction at Terra Connect

• New ownership and a change from DLG Connect to Terra Connect with a new name and new corporate identity
• Need for a focused business strategy in a competitive, growing market
• Differing views on the board about the company's goals and business priorities
• Need for a structured strategy process that gathers input and turns it into a shared strategy
• Untapped capacity in the organisation at Terra Connect

Process: Strategy development, prioritisation and implementation

• Intensive strategy programme with tools and knowledge on strategy, business understanding, market and communication
• Facilitation of the strategy process with exercises before, during and after the joint sessions
• Development and prioritisation of strategic focus areas using graphic tools
• Preparation and rollout of an implementation plan and roadmap with the strategy's decisive focus areas – “Must Win Battles”
• Making the strategy's action plans visible and embedding them through concrete everyday activities
• Ongoing follow-up and nudging of managers and the board to support strategy implementation

Results: Shared direction and everyday strategy execution

• Greater cohesion and stronger collaboration between the board and the entire organisation
• Clear strategic focus areas and goals create momentum and support execution of the strategy
• The strategy is translated into concrete everyday behaviour and actions
• Involvement, ownership and new routines become visible in interactions with customers
• Greater influence and progress strengthen pride and motivation in the organisation

Decisive turning points in embedding the strategy

• Responsibility and involvement through ongoing everyday actions – “little and often”
• Rapid learning and competence development through a visible strategy, clear goals and concrete activities
• Maintain focus on the strategy and the selected Must Win Battles – prioritise fewer activities with greater effort and focus